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We recently had the privilege of interviewing Saad Anwar, the Co-Founder and CEO of Senyar Arabian Trading Company and European Segment Company. As a self-made millionaire, investor, serial entrepreneur, and inspiration to dreamers, Saad Anwar values trust and teamwork in both personal and professional spheres.
In this insightful session, Saad Anwar shared his early life and career trajectory, challenges, achievements, and future plans.
The Beginning
We began by asking about his professional career path and educational background. Saad recounted, “At an early age, I moved to Jeddah, Saudi Arabia, due to my father’s work in 2003. Coming from a humble background, I started my professional career at 18. After passing my higher secondary education in 2016, I began as a Client Relations Executive at a consulting firm. My tenure lasted about 5 months due to organizational restructuring.”
He added, “I held multiple positions in different organizations until 2017. I then pursued launching my business in March 2017. The following year, I opened SHM to enhance youth talent in Jeddah and served as its board member for a year. I joined Senyar Arabian Trading Company as a co-partner in 2018 and became its operations manager until 2022. In 2021, I bought European Segment Company in Slovakia. Along with my partners, I acquired Senyar Arabian Trading, making it ours as official foreign investors in Saudi Arabia. Since 2022, I have been serving as CEO of Senyar Arabian Trading Company. After being featured on the cover of Business Outreach magazine in 2023, I started investing in local businesses.”
On Being an Efficient Leader
We asked about his leadership style. Saad Anwar said, “Leaders empower idealism and promote team development and growth. Success is a partnership of efforts with like-minded individuals, and a company grows when the team grows. Diversity, inclusion, and equity are key, and I encourage my staff to exceed their limits.”
Adaptability amidst Uncertainties
When asked about significant hurdles, Saad Anwar shared, “In 2017, I struggled to set up my business under Saudi Arabian regulations. My creativity and zeal were often exploited, but I used those times as a reminder of my journey. Founding Senyar was challenging, but I took it upon myself to manage front-end departments like accounts, operations, sales, and marketing. This division offered employment in these areas, and as operations manager, I focused on management, finance control, planning, and development.”
Worth Sharing Milestones
We inquired about his business’s biggest achievement to date. Saad Anwar said, “In October 2021, Saudi Arabia allowed foreigners to start businesses, which was a massive success for me and my team. I acquired Senyar Arabian Trading Co. in July 2022. This success allowed me to start an investment company for small and medium-sized businesses, where I also provided mentorship. I have never taken a day off at work, and I am fulfilled by my achievements.”
Plans Ahead
Intrigued about his future plans, we asked, “Could you tell us more about your services/products and any upcoming plans?”
Saad Anwar shared, “I am currently inclined towards being an international investor, focusing on businesses and startups, and opening a holding company to acquire companies and their assets. We are the authors of our success. I started from nil and am now a self-made millionaire. Opportunity did not approach me; I ventured into uncharted territories to find my ultimate quest.”
